The U.S. Embassy Monrovia, in conjunction with the Liberian Chamber of Commerce and the Business Startup Center Monrovia, hosted a virtual workshop and Q&A session for young entrepreneurs in Liberia on January 13, 2021.
Twelve Liberian entrepreneurs with businesses in different stages of development attended the four-hour long event.
The Embassy’s political and economic counselor, Joel Kopp, gave the opening remarks, highlighting the important role that entrepreneurs play in national economic growth. William Dennis II from the Business Startup Center led the group in a five-part workshop in which the group learned the importance of establishing a business plan, conducting market analysis, creating value for their products, marketing and advertising their goods, and creating an investment plan. Then, Francis Dennis, the former president of the Liberian Chamber of Commerce, was joined by Jerome B. Bryant, a senior investment advisor at the Liberian Enterprise Development Finance Company (LEDFC), for a Q&A session during which they discussed the importance of having a strong business plan when seeking capital.
In their closing remarks, the event hosts reminded the group to stick to their passions, to carefully think through their businesses processes, to pay attention to all the details, and to maintain strong records.